How Can Social Media and Retail Media Coexist Symbiotically?
A proper omnichannel marketing approach integrates social and retail media solutions to leverage the strengths of each platform.
PR Wins
Ad Agency PR
This Ad Format Helped Stella & Chewy’s Reach Pet Parents
It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X , a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Lo
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy’s worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a “Look of Raw Lo
Brand Knowledge Will Level Up Generative AI Search Marketing
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”
OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.
All of us who
OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.
All of us who
As Exverus Media creates its first AI chatbot, agencies wonder if they're ready for prime time
This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?
As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake,
As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake,
Exverus Media democratizes data and AI for small brands
The agency started Retail Media Partners, a programmatic trade desk and retail media division, last year to give big agency network-level retail media solutions to its small clients.
Exverus' boundary-breaking practices led to nine new client wins and 48% growth in 2022. The agency, which has 36 full-time employees, calls itself a “female-majority, minority-majority” shop helping to bring more inclusivity to the ad world.
This allows Exverus to give challenger brands a fighting chance against
Exverus' boundary-breaking practices led to nine new client wins and 48% growth in 2022. The agency, which has 36 full-time employees, calls itself a “female-majority, minority-majority” shop helping to bring more inclusivity to the ad world.
This allows Exverus to give challenger brands a fighting chance against
Social Commerce: Too Big to Fail?
Were you surprised when Instagram removed the Shops logo from its homepage? Social commerce was supposed to be the next big thing in e-comm! Did Meta’s step back mean it was all just hype? Definitely not. Social commerce is still going to explode in the next several years, because the prize for succeeding is too enormous not to make it work.
5 ways Amazon Advertising remains recession-proof
Exverus Media's Managing Director Talia Arnold spoke to Lisa Lacy at Campaign US about Amazon Ads' retail media network (and 4 other factors) keeping it immune to the economic struggles of its peers.
Agencies partner with platforms like Instacart as retail competition increases
Agencies are increasingly partnering with social and retail platforms to gain an edge in reaching consumers with direct access to their data.
Top Five Tips: As Twitter Changes, so Does Pitching
For many PR professionals, Twitter used to be an efficient media relations tool. The platform allowed for easy search and access to journalists in every industry, with an official vetting system (the blue checkmark), to affirm their legitimacy.
What marketers need to know about 'Generation Zennial,' from social media to buying habits
Marketers may be overlooking a generation of consumers that are neither millennials nor Gen Z. “Generation Zennial,” or those born between 1995 and 2005, are considered a microgeneration that possesses some unique consumer habits and is therefore worth closer scrutiny.
Agency news you need to know this week
Exverus Media hires Michelle Andrade as its first in-house PR/Communications Manager.
Nonprofit PR
Yahoo! News
Global domestic violence nonprofit organization Unsilenced Voices (UV) and LA-based digital agency RayCo Media (RayCo) will present a fundraising dinner at the Braemar Country Club in Tarzana on Saturday, July 23, 2022, with Leigh Steinberg ("the real Jerry Maguire") as keynote speaker. Tickets to UV's Annual Fundraiser To End Domestic Violence will include dinner; open bar; dancing; and a silent auction of Rams and Dodgers tickets, the Andrea Bocelli experience in Italy, Kobe Bryant's signed jersey, and more. Proceeds will directly benefit domestic abuse survivors with housing, medical, legal, and vocational needs.
KLAS-TV
LAS VEGAS (KLAS)– Unsilenced Voices (UV), a domestic violence nonprofit, and RayCo Media are hosting A Blanket of Hope: Survivor to Thriver, a free community luncheon in Las Vegas.
Apartment Therapy
Increasing Rent Costs Create Dire Situations for Domestic Violence Survivors
Ms. Magazine
10 Warning Signs Your Partner May Become Abusive
Authority Magazine
5 Things You Need to Know To Lead A Nonprofit
UpJourney
Why Do People Stay in Toxic Relationships?
Features, quotes, interviews & other media placements I've secured for clients over the years:
Finance PR
Tech PR
Built-In
Advantages of Blockchain: 8 Worth Considering
The PR Week Podcast
On the latest edition of The PR Week Podcast, RayCo Media’s Rebecca Binny stops by to discuss the metaverse and web3, including what innovative brands are doing; opportunities for nonprofits and healthcare; and whether it has a branding problem.
MoneyMade Interview
Asset Trip with Rebecca Binny and Fairlane Raymundo
The Crypto Altruism Podcast
In Episode 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.
Rebecca Binny is Director of Marketing and Public Relations for Ray
Rebecca Binny is Director of Marketing and Public Relations for Ray
ReWorked.co
Why Collaboration Is Expected to Evolve in the Metaverse
Music PR
Billboard
C-Pop Star KUN Releases New Single ‘Hard to Get’: Exclusive Premiere
Rolling Stone
Macy Gray Finds Her Peace in New 'Buddha' Video
Interview Magazine
Macy Gray and Jamila Woods Compose Their Own Legacies
i-D Mag
Interview with C-pop star Cai Xukun (aka KUN)
Girl's Life
EXCLUSIVE! Elle Brightly talks her new single and more
Unclear Magazine
Jordan Michelle - FEBRUARY ISSUE 2022 - Page 36-37
CelebMix
Taylor Castro releases music video for "Coffee Eyes"
Zach Sang Show
Hunter Hayes Talks "One Good Reason", "Wanted" & New Album