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“The key attribute of any successful CEO, entrepreneur, media executive is one thing: storytelling. It’s the ability to communicate across different mediums... Everyone has their medium, everyone can be a great storyteller. The most influential, successful people in history all have one thing in common: they’re great storytellers.” - Scott Galloway, NYU Stern School of Business

Ad Agency PR

Inc. •

19 C-Suite Leaders Reveal How They Stop Burnout Before It Starts

Burnout doesn’t arrive in a dramatic collapse, but rather creeps in quietly—through constant urgency, blurred boundaries, decision fatigue, and the pressure to be always on. For founders and executives scaling companies, the risk intensifies as teams grow, control diffuses, and expectations compound.We asked CEOs and C-suite leaders how they protect their energy while building high-growth organizations. The answers from the C-suites at Reddit, Advancing Health Equity, Daytrip, and others were no...
CampaignUs •

CampaignUS 2026 Agency of the Year Awards

The winners will be announced at an event on March 25 in New York City.Campaign has revealed the 2026 Agency of the Year awards shortlist for the U.S.This list comprises agencies and individuals who have demonstrated breakthrough storytelling, memorable creative work and effective media strategies across a range of categories, including creative, media, innovation, PR and leadership.“A lot can change in a year, and it is why we added nine new categories — to reflect today’s evolving landscape. W...
PRNEWS •

Top PR Substacks: A Starter Kit

If 2024 was the year of LinkedIn for thought leaders (and it’s still not going anywhere, by the way), Substack takes the crown in 2025. According to a new study released by Morning Consult, more than a third (36%) of U.S. adults surveyed say they read digital newsletters, and among them 30% say they subscribe to three or more. And of those surveyed, 22% named Substack as the platform where they subscribed. Amidst a reshaping of corporate media, many well-known journalists have branched out on t...
Digiday •

Digiday | Why Exverus' head of strategy is...

There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace. This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique agency Exverus Media is reshaping what KPIs look like in streaming, audio and experiential channels that aren’...
The Current •

The Current by The Trade Desk | Op-Ed

The advertising industry is quick to adopt new technological advances, but one dusty old artifact we’ve clung to for too long is the marketing funnel. In a world where consumer behavior is as unpredictable as it is varied, clinging to this outdated model is hindering our ability to connect with customers effectively. So it’s time to retire the funnel and embrace new models that can more accurately reflect the complexity of today’s market.
The traditional marketing funnel, born in 1924, offers a...
Campaign •

Campaign US | Industry Award

Tasha Day, VP of media at Exverus, describes Leading Lightly: Lower Your Stress, Think with Clarity, and Lead with Ease by Jody Michael as one of her favorite leadership books. As it turns out, she also epitomizes what the book describes as “mental fitness”: the ability to engage constructively and positively in life and work every day, no matter what stressors she encounters.Day brings 18 years of media planning experience to her current role as VP, managing media strategy and operations across...
Adweek •

Adweek | Guest Article on AI Search

As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”

OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.

Nonprofit PR

Digiday •

Brainlabs acquires Exverus Media in a bid to flesh out its full-funnel offerings

Consolidation among independent media agencies continues apace — a reaction to the holding companies getting bigger and bigger, which creates more opportunity for indies to pick away mid-market clients. Digiday has learned that performance-oriented media agency Brainlabs has acquired L.A.-based fellow independent media agency Exverus Media. Terms of the acquisition were not disclosed upon request, but it brings the total company to 1,060 employees. The thinking behind the acquisition, according...
Yahoo! News •

Yahoo! News

Global domestic violence nonprofit organization Unsilenced Voices (UV) and LA-based digital agency RayCo Media (RayCo) will present a fundraising dinner at the Braemar Country Club in Tarzana on Saturday, July 23, 2022, with Leigh Steinberg ("the real Jerry Maguire") as keynote speaker. Tickets to UV's Annual Fundraiser To End Domestic Violence will include dinner; open bar; dancing; and a silent auction of Rams and Dodgers tickets, the Andrea Bocelli experience in Italy, Kobe Bryant's signed jersey, and more. Proceeds will directly benefit domestic abuse survivors with housing, medical, legal, and vocational needs.

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Finance PR

Web3 PR

Crypto Altruism Podcast •

The Crypto Altruism Podcast

In Episode 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.


Rebecca Binny is Director of Marketing and Public Relations for Ray

Music PR

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