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“The key attribute of any successful CEO, entrepreneur, media executive is one thing: storytelling. It’s the ability to communicate across different mediums... Everyone has their medium, everyone can be a great storyteller. The most influential, successful people in history all have one thing in common: they’re great storytellers.” - Scott Galloway, NYU Stern School of Business

Ad Agency PR

Digiday •

Digiday | Why Exverus' head of strategy is...

There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace. This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique agency Exverus Media is reshaping what KPIs look like in streaming, audio and experiential channels that aren’...
The Current •

The Current by The Trade Desk | Op-Ed

The advertising industry is quick to adopt new technological advances, but one dusty old artifact we’ve clung to for too long is the marketing funnel. In a world where consumer behavior is as unpredictable as it is varied, clinging to this outdated model is hindering our ability to connect with customers effectively. So it’s time to retire the funnel and embrace new models that can more accurately reflect the complexity of today’s market.
The traditional marketing funnel, born in 1924, offers a...
Campaign •

Campaign US | Industry Award

Tasha Day, VP of media at Exverus, describes Leading Lightly: Lower Your Stress, Think with Clarity, and Lead with Ease by Jody Michael as one of her favorite leadership books. As it turns out, she also epitomizes what the book describes as “mental fitness”: the ability to engage constructively and positively in life and work every day, no matter what stressors she encounters.Day brings 18 years of media planning experience to her current role as VP, managing media strategy and operations across...
Marketing Brew •

Marketing Brew | Reddit Ads

In late February, Reddit filed its official registration with the SEC ahead of its bid to go public, revealing new details about its ambitions as an ad platform.“Advertising is our first business, and advertisers of all sizes have discovered that Reddit is a great place to find high-intent customers that they aren’t able to reach elsewhere,” co-founder Steve Huffman wrote in a letter contained in the filing. With that said, he added, “advertising on Reddit is rapidly evolving, and we are still i...
Adweek •

Adweek Breakthrough Media Agency of the Year

Exverus means “from the truth” in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients.In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.It’s a model for success that has earned the agency an ADWEEK Media Plan of the Year award six times and landed the agency on ADWEEK’s Fastest Growing Agencies list last year.

Exv...
Business Insider •

Business Insider | Ad Industry Trends of 2024

2023 was a tough year for the advertising industry, but one that also opened up tons of new possibilities and opportunities.While ad spend cutbacks continued due to economic volatility, big tech giants like Meta and Google that saw their ad businesses flounder in 2022 returned to growth this year. However, that growth was not spread evenly across the ad industry, as evidenced by the bankruptcy of adtech firm MediaMath and several flat quarters for Snap.Meanwhile, the generative AI explosion open...
Adweek •

Brand Knowledge Will Level Up Generative AI Search Marketing

As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”

OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.

All of us who
Digiday •

As Exverus Media creates its first AI chatbot, agencies wonder if they're ready for prime time

This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?

As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake,
Ad Age •

Exverus Media democratizes data and AI for small brands

The agency started Retail Media Partners, a programmatic trade desk and retail media division, last year to give big agency network-level retail media solutions to its small clients.

Exverus' boundary-breaking practices led to nine new client wins and 48% growth in 2022. The agency, which has 36 full-time employees, calls itself a “female-majority, minority-majority” shop helping to bring more inclusivity to the ad world.

This allows Exverus to give challenger brands a fighting chance against

Nonprofit PR

Yahoo! News •

Yahoo! News

Global domestic violence nonprofit organization Unsilenced Voices (UV) and LA-based digital agency RayCo Media (RayCo) will present a fundraising dinner at the Braemar Country Club in Tarzana on Saturday, July 23, 2022, with Leigh Steinberg ("the real Jerry Maguire") as keynote speaker. Tickets to UV's Annual Fundraiser To End Domestic Violence will include dinner; open bar; dancing; and a silent auction of Rams and Dodgers tickets, the Andrea Bocelli experience in Italy, Kobe Bryant's signed jersey, and more. Proceeds will directly benefit domestic abuse survivors with housing, medical, legal, and vocational needs.

Features, quotes, interviews & other media placements I've secured for clients over the years:

Finance PR

Tech PR

Crypto Altruism Podcast •

The Crypto Altruism Podcast

In Episode 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.


Rebecca Binny is Director of Marketing and Public Relations for Ray

Music PR

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