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Digiday •

Digiday | Why Exverus' head of strategy is...

There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace. This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique agency Exverus Media is reshaping what KPIs look like in streaming, audio and experiential channels that aren’...
Adweek •

Adweek Breakthrough Media Agency of the Year

Exverus means “from the truth” in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients.In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands.It’s a model for success that has earned the agency an ADWEEK Media Plan of the Year award six times and landed the agency on ADWEEK’s Fastest Growing Agencies list last year.

Exv...
Adweek •

Brand Knowledge Will Level Up Generative AI Search Marketing

As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”

OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.

All of us who
Digiday •

As Exverus Media creates its first AI chatbot, agencies wonder if they're ready for prime time

This week, Exverus Media and meat company John Soules Foods launched their first artificial intelligence chatbot to generate personalized recipes for shoppers — but how safe are consumer apps like this?

As part of John Soules’ larger rebranding effort, the campaign will integrate retail media networks, paid social and programmatic marketing to drive awareness of its meat products. With the AI chatbot recipe picker, people can plug in their preferences, including type of meat and caloric intake,
Ad Age •

Exverus Media democratizes data and AI for small brands

The agency started Retail Media Partners, a programmatic trade desk and retail media division, last year to give big agency network-level retail media solutions to its small clients.

Exverus' boundary-breaking practices led to nine new client wins and 48% growth in 2022. The agency, which has 36 full-time employees, calls itself a “female-majority, minority-majority” shop helping to bring more inclusivity to the ad world.

This allows Exverus to give challenger brands a fighting chance against

Nonprofit PR

Yahoo! News •

Yahoo! News

Global domestic violence nonprofit organization Unsilenced Voices (UV) and LA-based digital agency RayCo Media (RayCo) will present a fundraising dinner at the Braemar Country Club in Tarzana on Saturday, July 23, 2022, with Leigh Steinberg ("the real Jerry Maguire") as keynote speaker. Tickets to UV's Annual Fundraiser To End Domestic Violence will include dinner; open bar; dancing; and a silent auction of Rams and Dodgers tickets, the Andrea Bocelli experience in Italy, Kobe Bryant's signed jersey, and more. Proceeds will directly benefit domestic abuse survivors with housing, medical, legal, and vocational needs.

Features, quotes, interviews & other media placements I've secured for clients over the years:

Finance PR

Tech PR

Crypto Altruism Podcast •

The Crypto Altruism Podcast

In Episode 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.


Rebecca Binny is Director of Marketing and Public Relations for Ray

Music PR

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