Articles

MediaPost • April 22 2026

Media Buyers, Stop Subsidizing Platform Enshittification!

The new US version of TikTok is here, and
while the first day came with a few glitches (reportedly due to a data center power outage), the long-term identity of the app remains to be seen. Millions of brand advertisers and creators who earn
income from TikTok are hoping to maintain business-as-usual and grow on the platform. As a Media Supervisor, I’m watching hesitantly for signs of accelerated
enshittification - or, as Cory Doctorow defined it, the degradation of online platforms wherein servi...

PRNEWS • August 12 2024

PRNews | Op-Ed on AI Search

I wrote an op-ed for PRNews arguing that SearchGPT will make earned media more impactful than owned content. Here's why.

The Current • April 3 2024

The Current by The Trade Desk | Op-Ed

The advertising industry is quick to adopt new technological advances, but one dusty old artifact we’ve clung to for too long is the marketing funnel. In a world where consumer behavior is as unpredictable as it is varied, clinging to this outdated model is hindering our ability to connect with customers effectively. So it’s time to retire the funnel and embrace new models that can more accurately reflect the complexity of today’s market.
The traditional marketing funnel, born in 1924, offers a...

Adweek • October 12 2023

Adweek | Guest Article on AI Search

As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”

OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.

MediaPost • July 21 2023

MediaPost | Op-Ed on Social Commerce

Were you surprised when Instagram removed the Shops logo from its homepage? Social commerce was supposed to be the next big thing in e-comm! Did Meta’s step back mean it was all just hype? Definitely not. Social commerce is still going to explode in the next several years, because the prize for succeeding is too enormous not to make it work.

Adweek • May 16 2023

How Can Social Media and Retail Media Coexist Symbiotically?

A proper omnichannel marketing approach integrates social and retail media solutions to leverage the strengths of each platform.

Ms. Magazine • March 18 2022

Ms. Magazine

10 Warning Signs Your Partner May Become Abusive

Unsilenced Voices • October 19 2022

Blog Post: Domestic Violence Awareness

Domestic abuse may be physical, emotional, or behavioral in nature, and they’re not always obvious!

● Bruises or injuries that appear after weekends or holidays

● Injuries that have been denied or explained away with unconvincing stories

● Unexplained changes in clothing (wearing long sleeves in summertime)

Behavioral signs of domestic violence could be:

● Changes in personality or mood (becoming withdrawn or more aggressive)

● Changes in weight or appearance

Last but not least, emotional

Razorcake • January 30 2019

Razorcake

Album Review: Stonefield - Far From Earth LP

Razorcake • January 30 2019

Razorcake

Album Review: The Commonwealth - Worst Things First LP